Black Friday is coming. Therefore, we have created two guides to how you, as a business or an influencer, achieve success on the biggest trading day of the year.
The holiday season is often the busiest time of the year for DTC brands. Some consumers buy ahead of time and others tend to shop last-minute. With the rise of Black Friday, however, a majority of consumers begin their holiday shopping earlier than usual.
Business or influencer? Take advantage of Black Friday!
Every year, mobile shopping is increasing compared to desktop and offline sales in stores. With the influence of Covid 19, consumers have become even more inclined to do their shopping online.
According to Hubspot, consumers are 71% more likely to make a purchase if they have been referred through social media. For a lot of smaller brands, creating the same credibility surrounding their products as big brands can be extremely challenging, which is why we suggest using influencer marketing to increase revenue.
How brands adjust their eCommerce strategies around Black Friday and Christmas will greatly impact their annual bottom line - now more than ever. Based on the demand of how you as a business or an influencer best meet your partner and consumers strategically, tactically, and operationally, we have prepared these two guides to help you maximize your efforts on Black Friday.
Be 100% prepared for this year's Black Friday.
Business:
With our business whitepaper you will gain insight in relevant data from last year's Black Friday from where we have delevoped specific strategies on how you prepare for the event using influencer marketing. You will be able to map out your entire campaign and use our strategies on each campaign you choose to make as well as every type of content for your influencers.
What you can expect from the guide:
- Learnings from last year's Black Friday
- The best campaign strageties for the event
- Budget recommendations
- Communication strategy
- Newest campaign trends
- Tactics for individual channels
- How to create a common thread throughout your Black Friday campaign(s)
Influencer:
If you are an influencer, you can look forward to 8 unique tips on how to get the most out of your content as well as planning your collaboration with the brands. In addition, we will help you with how you should consider angling your content with regards to your chosen collaborations , and make your content easily accessible for all consumers reached.
What you can expect from the guide:
- Optimization of your Instagram account
- Optimal time periods for campaigns
- What product categories to consider
- How many categories and why
- What content to focus on
- What Black Friday initiatives to use
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It is not too late to get your influencer marketing campaigns for Black Friday started. But as stated in Tip no 1: Recruit your influencers well ahead. So get started today.
It is easy and simple to open a business account on the platform.
Do you want a closer look at which influencers your brand can do campaigns with? At Make Influence, we have made a list of Danish influencers here.
If you wish to learn more about Black Friday and Influencer marketing, we recommend you also read our whitepaper.